Today, we're sitting down with the jean experts at Denim Therapy to learn the best practices for taking care of your jeans! From the washing dos and dont's to how to hem your jeans (the right way!) and fix holes, we're highlighting the most important things you need to follow to preserve your favorite pair of jeans!

 Like a rescue shelter for prized denim with crotch blowouts
.

 Normally I'd just go to my local tailor for an easy-on-the-wallet, quick fix, but a job this complicated (and this personal) required an expert's touch. So I took them to Denim Therapy, a full-service tailor and repair shop in Manhattan that specializes in denim

 We're taking you to NYC's Denim Therapy, where founder Francine Rabinovich shows us how to hem a pair of jeans. This is (arguably) one of the most important steps when it comes to keeping your jeans in tip-top shape, and in just a few simple steps, you can learn how to do it yourself.

Everyone has had that moment – when your absolute favorite, irreplacable pair of jeans, whether a cheap pair that fits amazingly or the designer denim you splurged on, become “broken in” beyond wearability. What to do when good jeans go bad? Send them to Denim Therapy!

 Still can't find the perfect fit? Denim Therapy offers complete tailoring and repair services

 Your favorite pair of jeans can last a lot longer, thanks to Denim Therapy

  The team here do alterations, repairs and even a bit of customization to fulfill the wishes of their growing client base. I loved meeting up with them and seeing their packed studio of indigo jeans and wish them every success in the future, they deserve to do well!

 Francine is sharing her secrets to finding the perfect fit for you and keeping your jeans looking their best!

So, what sets Denim Therapy apart?  The answer is simple: they offer expert denim repair service. They specialize in reweaving denim, replacing hems, adding maternity panels as well as custom services such as monograms and tailoring

The pants with the growing “blowout” were sent off to Denim Therapy to get repaired, and I must say… I’m delighted with the result

Got a pair of designer jeans that you just can't part with for nine months? Send them over to Denim Therapy. For $60, they will add in some elastic panels to convert your favorite dungarees into the maternity jeans you always dreamed of owning. 

 Although denim is a basic wardrobe staple, it can still be a tricky category to shop for – so, when you find the perfect pair, you want to hang on to it. Denim Therapy, a New York-based boutique tailor, caters to those of us who can’t let go of their perfect pair.

 From tailoring to dying to reconstructing, you name it, they do it! This one-stop denim shop will now forever be in my emergency contacts!!

 "The proof for me was in my jeans, which came back as seamlessly as I could’ve hoped. The resewn areas are still a bit stiffer than the rest of the pants, but the repairs are all but unnoticeable to the untrained eye. Happily, you can now say the same of my knee, too."

Lilliana checks out the latest services from Denim Therapy.

Denim can be a matter that’s close to your heart, from that pair of jeans you wore on a first date to th Denim can be a matter that’s close to your heart, from that pair of jeans you wore on a first date to the favorite jacket that kept you cozy all through college…So when you suffer from a rip or a tear, the results can be devasting.  Thankfully, there’s Denim Therapy, a service that can help bring your most treasured twills back to life e favorite jacket that kept you cozy all through college…So when you suffer from a rip or a tear, the results can be devasting. Thankfully, there’s Denim Therapy, a service that can help bring your most treasured twills back to life

 With the recent launch of maternity services from Denim Therapy, your pre-pregnancy jeans can now be tailored to fit your growing belly.

FOR KATE MIDDLETON: DENIM THERAPY

For the girl who isn't afraid to recycle her denim (Kate once wore the same J Brand jeans three days in a row!), we'd treat her to a gift card to Denim Therapy, the company that repairs holes, wear, and scuffed hems.

"She found this place called Denim Therapy that repairs even the most beat up jeans and makes them look like new. Seriously, such a freaking cool gift."

"Perhaps you found your favorite pair, and nothing else compares, but we all know our favorite jeans endure a lot of wear and tear. Thanks to Denim Therapy, that rip, tear, fraying or hole can be repaired if you aren’t into the distressed look of a well worn pair of jeans."

Founder Francine Rabinovich gives care tips to Men's Health for their 2011 Guide to Denim.

"I gave it a try and was extremely impressed with the service. Before, you could see my unmentionables through two big holes in the bum of my jeans. Now, the denim is good as new, if a little stiff, and it's all holding up under washing and drying. Goodbye, blue jean blues."

"While we can’t prove reincarnation with solid evidence, what we do know is that your favorite jeans can get a second life…and a third—heck, even a fourth. All it takes is a little faith in the powers of a New York-based jeans experts Denim Therapy."

"Through a process they call MatchPerfect, they pick threads that blend in with the color, weight, and wear of your denim. The result: just-invisible-enough patches."

Article featuring Denim Therapy in the special denim issue of the Austrian Fashion and Design Magazine, X-Ray. 

 "If you have a favorite pair of maternity jeans that you simply can’t live without for 9 months, Denim Therapy will insert expandable side inseams to expand with your growing body for $60. And then when you’re back to your pre-pregnancy size, Denim Therapy will remove the inseams as if they were never there."

 Melanie Charlton Fascitelli, founder and creative director or Clos-ette and clos-ettetoo.com, lists Denim Therapy as one of her top resources for for donating, consigning or repairing your wardrobe in order to get you "well on your way to a more organized closet."

"The denim doctor is in—and her name is Francine Rabinovich, founder of Denim Therapy, the New York City company that repairs rips and tears in some of the world’s most well-worn jeans."

" We all have a favorite pair of jeans, ripped or tattered beyond repair, that we just can't bear to part with (they make out butt look too good). Now you don't have to say goodbye! Send your threadbare pair to this service site, which magically brings them back to life with undetectable denim reconstruction for just $7 per inch. "

 "Lauren offers tips on how to create your own unique look, shares her favorite sources of inspiration and identifies the absolute must haves for any fashionista's wardrobe."

"if you can't part with your beloved dungarees,  let skilled professionals work their magic; ... Denimology excutive editor Andy Knight suggests Denim Therapy."

"There's few things we hate more than having to give up a beloved pair of jeans because of wear, tears, or holes that outgrew their stylishness. Luckily, we no longer have to. Denim therapy is a jean repair service that works miracles on broken denim..."

"...anytime you find that you’ve worn your go-to pair of jeans to shreds (literally) you can simply send them out to the Denim Therapy doctors for a little R&R…and voilà, they come back to you better than ever..."

Interview featuring the Denim Therapy showroom and offices.

"I opened the now-shredded box to find my beautiful jean jacket, fully restored. I searched the tags for signs that this was indeed my treasured jacket and not some denim imposter, and, as I scanned the jacket for familiar lines, I found comfort in the worn out Levis’ tag. My jacket had had a serious makeover..."

"It's a miracle! Denimtherapy.com will put elastic inserts in you favorite pants' waistband so it expands with your belly. Once baby is born, the company removes panels returning jeans to their pre-prenancy form."

"At $7 a square inch to repair, it's a better choice to breath life into an old set then go out and grab a new pair."

"Tears and holes in your favorite jeans? There are people who can fix that. For $7 per inch, an innovative service clled denim therapy will repair even the gnarliest cases (denimtherapy.com)."

"When that artful rip becomes a gaping hole, turn to Denim Therapy, a mail-order service that can resurrect even the most battered pair of jeans in about two weeks. Broken zippers are replaced, unruly hems fixed, and torn pockets are stitched back to life. And because the company stocks thousands of threads, the weaves come amazingly close to the original."

Here's what experts had to say about our company.

"We all have our favorite jeans we can't live without. But what if you snagged them or the zipper breaks. You no longer have to waste money on a new pair. In tonight's special report, Mark Saxenmeyer introduces us to a service that ensures your style will fade before your denim wears out..."

"What does a dash of denim, a self-proclaimed jeans lover and little bit of thrifty inspiration create? Francine Rabinovich's Denim Therapy."

Technology and fashion collide in New York during fashion week as the CyberGuy examines the latest trends in online custom tailoring, shirts that claims to become your own personal soundtrack and why you should never throw away another pair of jeans again.

"DALLAS - You can pay plenty for the perfect pair of jeans. But wear them out and it's all a waste. Or is it? FOX 4's Steve Noviello says he's found a budget-friendly fix for your favorite denim."

Denim Therapy featured on abc news. Interview.

"Are you longing for a pair of designer maternity jeans, but are flinching at the high price tag — especially for jeans you can only wear for a short period of time? Denim Therapy has the perfect solution for hip moms-to-be who have an eye on their wallets!"

"If you spend a couple hundred dollars on a pair of jeans, you want them to last. A Brooklyn based company says it will repair your old jeans so they can provide years of enjoyment..."

"I just discovered Denim Therapy, a service that will reconstruct damaged fibers so your jeans look good as new again. Simply fill out an online form, ship out your ripped jeans and let the denim doctors work their magic! We tested this process with a pair of Lindsay's jeans that had split at the inseam. Check out these amazing before and after pics!"

"...no matter how extreme the issue—from "the cat ate my pants" tatters to so-worn-out-they're-practically-sheer (not cute, trust me). Check out their amazing before and after photos on their website."

"The pros at New York-based denimtherapy.com will reweave any tears in your favorite jeans, while matching the original color."

"When you are cracked out? rehab. when you're blown up? an ashram. but when your favorite jeans spring a hole? ship 'em off to denim therapy for a denim resurrection."

"Best Denim Doctors. “I feel like a bad-a** in this one pair of jeans, so I’d do anything to fix them. For $7 an inch, Denim Therapy will assess the damage, repair it, and return your fixed jeans in a couple of weeks!"

"No, no, treehuggers don't like throwing stuff away especially when it comes to a long loved pair of jeans. We say 'fix it' above recycling. But sorting out the cuts and holes of an old pair of jeans is not an easy task and often results in just buying a new pair. Now however, there's Denim Therapy for your falling apart jeans."

"In two weeks, the geniuses at Denim Therapy will literally reweave your denim so the repair is virtually seamless. We heart old-school technology."

"From too-worn-to-wear to born-again: New York City-based denimtherapy.com reconstructs jeans with denim thread-no patches-in two weeks."

"Denim Therapy provides quality repair for any worn, torn, or tattered denim — just like you. Their design team uses a unique reconstructive technique that weaves new cotton fibers into your existing fabric. We know it sounds painful, but the result — a smooth surface the same grain and color as the rest of you — is unparalleled."